Flagship · 12 weeks
Signal to Send
Event taxonomy, delivery versus influence, token health, and incrementality you can run without a dedicated analyst.
Ayutthaya · Push analytics lab
Read the send, not just the tap.
Most dashboards stop at open rate. Operators who keep users still need delivery truth, quiet-hour leakage, token decay, and whether a sequence actually moved a next action. Apieventgrid is a small school for that craft.
2,180
notification sequences reviewed with operators since 2023
17 min
median time from first ingest to a usable decision in the lab
28
seats per Signal to Send cohort — we do not run lecture halls
From the desk
Operators, not fan letters.
These notes came after real modules, not after a survey prompt. One of them still argues with us.
“Module 2 forced us to split ‘accepted by FCM’ from ‘shown on lock screen’. That single cut explained why our Friday grocery blast looked healthy and still failed to move baskets.”
“Quiet Hours, Loud Data was useful, though the ICT examples assume you can actually change send windows in the ESP. We could not, so we used the worksheet as a briefing for engineering instead.”
Programmes
Four ways into the same problem.
Every course stays inside push notification performance. We do not dilute the week with generic “growth hacking” or email journeys.
Workshop · 3 days
The Delivery Funnel
Map accepted, delivered, rendered, and influenced on one live campaign. Leave with a funnel sketch your ESP can actually fill.
Pedagogy
What we refuse to count as “performance”.
01
Open rate without a clock
A tap at 02:10 ICT is not the same signal as a tap during a commute. We teach time-to-open against local quiet hours before we celebrate a percentage.
02
Reach that includes dead tokens
Audience size that still contains expired device tokens inflates every downstream metric. Token hygiene is a performance topic, not an engineering footnote.
03
Sequences judged in isolation
A “win-back” series that steals conversions from an already-scheduled receipt message is not lift. Incrementality sits in the flagship, not in an appendix.
04
Dashboards nobody can argue with
If product, CRM, and finance cannot share a definition of influence, the chart is decoration. We write definitions before we build views.
The room
A cohort small enough to bring your live app.
Apieventgrid runs from a desk in Phra Nakhon Si Ayutthaya and a studio day in Bangkok when a cohort needs whiteboards. You work on your own notification catalogue, not a fictional coffee brand.
Nalinee Srisuk leads Signal to Send. She spent nine years reading CRM exports before she started teaching the same worksheets to operators across Thailand.
Journal
Field notes we actually assign.
Open rate is not the story
Why a rising tap percentage can hide a collapsing render rate, and what to put on the first slide instead.
Quiet hours and time-to-open in ICT
A practical clock for Bangkok evenings, provincial morning peaks, and festival weeks.
Token freshness and a failure taxonomy
Invalid, unregistered, and “accepted but never shown” — three different problems wearing one error code.
Next intake
Bring one live campaign. Leave with a definition you can defend.
Seats are limited because every operator arrives with a real catalogue. If you are unsure which programme fits, write to the desk with a screenshot of your current push report.