Open rate is not the story
A rising tap percentage can hide a collapsing render rate. Here is what belongs on the first slide instead.
Journal
Field notes we assign in class.
Short essays from the desk. They are written to be used beside a live catalogue, not as thought-leadership filler.
Quiet hours and time-to-open in ICT
A practical clock for Bangkok evenings, provincial morning peaks, and festival weeks when “do not disturb” silently eats your reach.
Token freshness and a failure taxonomy
Invalid, unregistered, and accepted-but-never-shown are three different problems wearing one error code.
Incrementality tests without a data science team
Holdouts, ghost-control windows, and how to keep product from calling every uplift significant.
When frequency caps hide your best copy
A cap that looks responsible can starve the only message that still influences. Measure fatigue without silencing the catalogue.